Wednesday 14th June was Wake Up to Organic Day, a day where independent health food stores, coffee shops, farm shops and more, opened their doors to offer a free organic breakfast to customers and passers by.
Organised by Organic UK, this now annual event gives everyone the chance to sample some organic food, a lot of it by local producers, and see how easy it could be to make one meal a day an organic one. Many stores opened their doors early and were greeted by people ready and willing to try the free breakfasts on offer.
From organic coffee, to overnight oats, from home cooked muffins to a slice of toast and peanut butter, venues were enticing passers by to try something new. Many shops held prize draws for hampers, many others gave away goodie bags full of organic samples.
Social media played a massive role, highlighting the event with a countdown to encourage people to take part. A searchable map helped people discover their nearest venue. During the day, posts, tweets and pictures were appearing of happy customers and enthusiastic retailers. Fodder in Hereford, even made a video to encourage visitors to come and join in.
Some of the brands we represent at Natural Trade Brokers got involved by supplying teabags (Heath and Heather), and aloe vera juice (Simplee Aloe) and more. Retailers created a fantastic array of items to offer old and new customers a taste of what an organic breakfast could be like. And in many cases, just how easy it could be to create one.
Over 250 outlets across the UK too part, the sun shone and hundreds of people got to try something new. It took a great deal of work and planning, but just about everyone agreed that it was worthwhile and also great fun. Hopefully it will also bring in new customers for organic foods, now they have seen the variety on offer.
If you didn't take part this year, the good news is that the registration is already open for next year's
event on the 13th of June 2018. By registering to take part, you benefit from all the support from Organic UK and get put on the map for the event. There is also a great sense of camaraderie with other retailers taking part and all the fun on social media too.
It is a great opportunity to get the local press involved and get some free publicity, a way of attracting new customers and perhaps linking up with other business close by, that are also taking part. What are you waiting for? Register for 2018 here . To see how other stores have benefited from taking part visit the case study page.
We would love to help retailers taking part too, so remember to tell your NTB Account Manager and we will be happy to support you with samples and POS too.
Below is a selection of some of the great photos that appeared on Instagram. To see more search #WakeUpToOrganic on Instagram and Twitter.
Theresa Cutts, Nutritional Consultant. June 2017. First published naturaltradebrokers.wordpress.com/